Dear stakeholders
Committed to serving our colleagues,
customers, countries and communities
The past seven years at Avikro have been extraordinary. We
have grown rapidly from a small, private company with a
single store to a publicly traded multinational corporation
delivering a vast range of merchandises for individual
consumers worldwide. We have never lost sight of our
purpose: to serve our clients and treat our employees with
integrity and compassion. All the while, we have been
executing successfully on our path to profitability and
continuing to invest in a diverse inventory and talent, which is
integral to our culture of innovation.
In 2021, revenue grew 23% to €6,952 million, reflecting
strong demand for Avikro. Greater efficiencies improved our
operating margin, particularly in the second half of the year.
We reallocated resources in sales and marketing, and we
began to augment our direct sales channel with partnerships
to diversify our distribution.
While we are proud of our success to date, we are just
scratching the surface of our addressable market. We
continue to grow in all of our current operating markets and
sales channels. We have also further continued to add new
Avikro customers and meet their ever-changing needs by
expanding our merchandise offerings and services. We have
broadened our services by introducing new services like
order pickup points and drive-up services. Additionally, we
are proliferating Avikro's use within the online retail store as
an increasing number of potential customers use computers,
tablets, smart phones and other mobile devices to shop
online. To capitalise on this growing demand, more products
have been listed on Avikro’s online retail store with a
possibility to pay via multiple payment systems new
information here. Track changes